Absolutely possible—naming is subjective, and it’s normal to feel unsure at first. Many strong brand names sound unfamiliar when you first hear them (Frozen Lemons included!). We always encourage you to sit with the names for a moment—they tend to grow on you once you imagine them in context. That said, if none of the names feel right, we’ve got you covered. Every package includes a round of revisions. Share your feedback, and we’ll explore new directions or refine the concepts until you're happy. Our goal is simple: to make sure you leave with a name you’re excited to use.

You’ll receive your first set of name ideas within 36 hours—often faster. We move quickly without sacrificing quality, so you can keep building while we focus on naming. Need changes? Every plan includes at least one round of revisions, which we turn around just as fast.

We name all kinds of businesses (and products)—startups, small businesses, personal brands, agencies, side projects, and more. If it needs a great name, we can help. Over the years, we’ve named everything from tech companies to coffee roasters, interior design studios, wellness brands, podcasts, and even boats.

Yes—once you pick a name, it’s yours to use however you like. You get full creative rights, and we never reuse or resell names. Just keep in mind: we don’t file trademarks or register domains on your behalf. If you want legal protection, we always recommend doing a quick search or talking to a trademark expert after choosing your name.

We keep things simple and focused, so all communication happens via email. This gives our creative team space to think deeply and respond thoughtfully—without unnecessary back-and-forth. It also means faster turnaround times, clearer feedback loops, and better results for you.